Cee Lo Green has entered the spirits business.
According to Broadway World, the five-time Grammy winner has partnered with Black-owned Victor George Spirits.
They formed a commercial deal after getting to know Victor G Harvey, owner of Victor George Spirits, in 2020.
“I can’t express how excited I am to work with the Victor George Spirits companies. It is a direct extension of my personal taste,” stated Green.
The focus will be shifted, and exceptionality, excellence, and ownership will be released with enough clarity for each person to perceive their own reflection.
Adding Value
The Victor George Spirits company demonstrates that it is a significant force in the market.
The business began 2022 by finalizing a contract to buy an equity part in Palm Beach Distillery after acquiring $2.4 million to create Fort Lauderdale’s first Black-owned distillery (PBD).
The source reports that since then, Republic National Distributing Company and Breakthru Beverage, two of the biggest distributors, have entered into a multi-state distribution agreement with Victor George Spirits.
Harvey thinks the business can achieve even greater milestones with Green’s assistance.
According to Broadway World, Harvey explained in a statement that his organization’s business strategy of teaming up with sports, influencers, and celebrities is “far different than other models I have seen” and can “truly add value to our brands and our company.”
